Case Study: Webseite & Digitalisierung im Mittelstand
Gastbeitrag von Anna Herget, HERGET Holding GbR: So lief das Digitalisierungsprojekt unserer Marketingkommunikation als mittelständisches Handels- und Handwerksbetrieb. Mit CHARISMARCOM
What you should know before getting a website built:
You want to get a professional website built that gets found and generates enquiries? CHARISMARCOM is a web agency based in Augsburg with 18 years of experience and around 100 completed WordPress websites for SMEs in Germany, Austria and Switzerland. (View references and case studies.)
We handle consulting, design, coding, content and support from a single source. Our websites are optimised from the start for search engines (SEO), Core Web Vitals (CWV) and AI search (GEO), so your business remains visible even when ChatGPT, Google AI Overviews or Perplexity AI deliver the answers.
Your website is your most active salesperson. It works around the clock, is usually the first point of contact with potential customers, and must do two things simultaneously: get found and persuade.
An appealing design alone is not enough for that. A successful website needs
As a web agency, we handle all services from a single source. This avoids interface problems and ensures your project goes live on time.
Every project starts with an audit of the status quo and a strategy discussion.
Good web design is not decoration – it is user guidance. Our design directs the eye, guides the visitor and strengthens your brand identity. We work on the basis of your existing corporate design or develop one that suits your target audience. Every page is designed responsively: for desktop, tablet and smartphone.
A positive user experience on your website turns potential customers into buyers.
Our tip: your website design should be modern yet relatively timeless, so you do not have to completely overhaul the look again next year.
We develop primarily on WordPress, the world’s most widely used content management system (CMS) with over 43% market share (Statista, 2026). The advantages of website coding with the open-source system WordPress benefit you as the user.
Fast loading times, optimal Core Web Vitals and clean code are not an extra for us – they are standard. Additional plugins, custom functions and API integrations are implemented as required.
We start with an SEO and GEO research phase. Based on relevant keyphrases and search prompts, we plan content for your website. In dialogue with you, target-audience-appropriate content is created. This includes, among other things:
We create multimedia content that is understandable for people and recognised by AI systems as a citable source. In addition to content-level GEO optimisation, we create structured data as part of technical GEO optimisation (more about GEO optimisation).
For this, our content team works closely with the web coding team.
After launch, we support your website on an ongoing basis with updates, backups, security monitoring and content maintenance. Stable, secure and up-to-date websites are not a coincidence – they are the result of consistent maintenance.
Should something unexpected happen, our website hotline for emergencies and website issues is quickly and reliably reachable.
All-round carefree packages for clients: we offer flat rates for
To meet the varying requirements and project sizes of our clients, Charismarcom web agency offers flexibly tiered packages.
Conception and coding of a professional landing page for businesses using WordPress, based on content provided by the client.
from €990
Conception, design and coding of a professional business website with WordPress.
Includes strategy consultation, page structure, customer journey planning, responsive UX design, technical implementation, basic SEO, basic GEO, contact form and launch support.
Raw content provided by client; we structure, optimise and implement it in a web-ready format.
Ideal for companies that need more than a landing page.
from €4,990
Comprehensive web project for businesses with strategic consulting, conception, design, coding, content creation and a technical visibility foundation.
Includes audit, competitive and target group analysis, website architecture, UX concept, WordPress implementation, SEO and GEO optimisation, structured data, Core Web Vitals foundation, form logic, and launch check.
Optional legal support: privacy, GDPR, tracking, cookie opt-out, and more.
from €9,990
Gastbeitrag von Anna Herget, HERGET Holding GbR: So lief das Digitalisierungsprojekt unserer Marketingkommunikation als mittelständisches Handels- und Handwerksbetrieb. Mit CHARISMARCOM
Für die renommierte Gefässklinik im Medical Center Sheridan Park, die seit 2011 Kunde sind, setzen wir den Corporate Design Relaunch
Die Erfolgsformel der neuen Onlinemarketingstrategie im Annakolleg: Entwicklung von neuen Medien und Inhalten dank der Marketing Persona Methode. Mithilfe der
Marketingziel der SEO-Optimierung und der neuen Webseite: Bestehenden und neuen Kunden die ergonomischen Möbel von „Ergonomie im Büro“ zu präsentieren
Das Medical Center Sheridan Park erhielt durch uns eine Webseite mit Zufallsgenerator. Die Aufgabe: die Reihenfolge der Praxen-Logos variieren.
Mit
Frische, Eleganz und Individualität. Wie wir die Werte eines Münchner Kosmetikstudios im Corporate Design Relaunch grafisch umsetzten…
Ready to bring your idea to life? Tell us about your project, your target audience, and your timeline. We'll get back to you within 24 hours with personalized recommendations and the next steps.
Send a mailCall usCHARISMARCOM was founded in 2008 by Kirsten Meisinger in Augsburg. Since then, we have developed around 100 WordPress websites for SMEs in the DACH region: from local service providers to internationally active medium-sized companies.
What has changed in 18 years: technical requirements have increased.
What has not changed: our way of working. Fast, straightforward, reliable. These are not marketing phrases – they are client feedback from 18 years of project experience.
1. Optimising a website for AI search: What is GEO and why is it crucial for your website?
GEO stands for Generative Engine Optimisation – in other words, optimisation for AI search. ChatGPT, Google AI Overviews and Perplexity AI answer user questions with synthesised responses drawn from multiple sources. According to McKinsey (October 2025), 50 per cent of all consumers already actively use AI-assisted search. By 2028, USD 750 billion in US revenue will flow through AI search.
CHARISMARCOM integrates GEO principles from the outset into every new website. For existing websites, we first conduct a GEO audit. For your website this means: classical search engine optimisation (SEO) is no longer sufficient. AI systems only cite websites that are structurally and content-wise readable by machines. Concretely, this requires:
Comparison: SEO Website vs. GEO Website
| Criterion | SEO Website | GEO Website |
|---|---|---|
| Goal |
SEO Google Ranking |
GEO KI-Zitierbarkeit und Google Ranking |
| Structure |
SEO Keyword Density |
GEO Question-Answer Architecture |
| Technical |
SEO Title, Meta, Alt Tags |
GEO + Schema Markup, JSON-LD, llms.txt |
| Content |
SEO Keyword-Optimised |
GEO Citable with Evidence and Sources |
| Metric |
SEO Page Views, Rankings |
GEO Brand Mentions, Citations, LLM Visibility |
2. Website optimisation – when is a relaunch worthwhile, and when is a revision enough?
Not every outdated website needs a complete restart. In a no-obligation initial consultation, we analyse your starting position and recommend the path that makes economic sense for you. We distinguish between two scenarios:
3. The customer journey on the website: implementing TOFU, MOFU and BOFU
Every business website is a funnel. Not all visitors are ready to buy when they first arrive on your site. That is why we develop a website structure that covers all three phases of the customer journey. This structure ensures that your website not only attracts visitors but also guides them purposefully.
5. What does it cost to get a professional website built?
The cost of a professional business website depends on three factors: scope, functions and content production. A blanket figure is unreliable because it does not account for your specific project. What we can say: a professional WordPress website for SMEs starts at around €3,000 for a compact presence with a few pages. More complex projects with individual design, extensive content, GEO optimisation and integrated functions move in the range of €8,000 to €20,000.
What matters is not the price of the project, but the ratio of investment to result. A website that consistently generates qualified enquiries pays for itself quickly. A cheap website that nobody finds costs more in the long run.
In a no-obligation initial consultation, we analyse your needs and give you a realistic assessment before you make a decision.
The following factors specifically influence the price:
6. Getting a website built with full support and maintenance
A website is not a one-time project. It is a digital tool that must be maintained, updated and developed further in order to function reliably long-term.
CHARISMARCOM accompanies your website after launch as a long-term partner. We take over all ongoing tasks so you can focus on your core business.
What does ongoing website support include?
If you take out a maintenance contract (flat rate), the following is included:
Additionally optional:
7. How long does it take to get a new website built?
Depending on scope and the coordination process, we plan 6 to 12 weeks from the first briefing to launch. Simpler projects can be realised more quickly. We draw up a realistic timeline together with you.
8. What does it cost to get a professional website built?
A professional WordPress website for SMEs starts at around €3,000 for a compact presence. More extensive projects with individual design, GEO optimisation and content production move in the range of €8,000 to €20,000 or more. The decisive factors are the number of pages, design effort, desired functions and whether you are bringing your own content. In the no-obligation initial consultation, you receive a transparent assessment for your specific project.
9. Which web agency is the right choice for SMEs in the DACH region?
A good web agency for SMEs knows the requirements of medium-sized businesses: manageable budgets, clear deadlines, direct communication. CHARISMARCOM has been specialising in SMEs in Germany, Austria and Switzerland since 2007, and serves clients both regionally in the Augsburg area and nationwide across Europe.
10. How can I optimise my website for AI search such as ChatGPT?
Website optimisation for AI search is referred to as GEO (Generative Engine Optimisation). Concretely, this means: structuring content in question-and-answer formats, implementing schema markup according to schema.org, strengthening E-E-A-T signals and setting up an llms.txt file. CHARISMARCOM conducts GEO audits for existing websites and integrates GEO principles into all new developments (more on the services of a GEO agency).
11. What is BFSG and why do businesses need to adapt their website?
The Barrierefreiheitsstärkungsgesetz (BFSG – Accessibility Strengthening Act) requires many businesses from 28 June 2025 to make their digital offerings accessible in accordance with WCAG standards. CHARISMARCOM checks existing websites for compliance and implements necessary adjustments. Whether your business is affected can be checked with our BFSG-Check).
12. How does CHARISMARCOM ensure GDPR compliance?
Cookie consent management, privacy-compliant forms, correct privacy policies and secure server configuration are standard at CHARISMARCOM. For legal questions beyond the technical implementation, we work with experienced specialist lawyers.
13. Bietet CHARISMARCOM auch laufende Webseiten-Optimierung und Support an?
Yes. We handle WordPress updates, backups, security monitoring and content maintenance on an ongoing basis. On request, we conduct regular GEO and SEO audits to ensure your website is continuously adapted to current requirements.
14. Can I get a website built with full support and maintenance?
Yes, that is our preferred model. After launch, we handle updates, backups, security monitoring, content maintenance and regular GEO audits on an ongoing basis. You focus on your business; we ensure your website remains stable, secure and visible. Individual support packages are tailored to your exact needs.
15. Does the web agency also handle texts, images and videos?
Yes. Our full-service offering includes GEO-optimised texts, photoshoots and video shoots, image selection and editing, and the creation of downloadable materials. You get everything from a single source, without external agencies.
Briefly describe your project, your target audience and your timeline. We will get back to you within 24 hours.