Marketing Strategy 2026

Smart Online Marketing Strategies: Planning & Implementation

Infobox: What SMEs Should Know Before Getting Started

A marketing strategy should cover 6 elements: market and target group analysis, positioning, strategic goals, channel selection, budget planning, and an implementation roadmap.
The process should run through 5 phases: analysis, strategy, planning, implementation, and controlling.
CHARISMARCOM has been developing online marketing strategies for SMEs for around 20 years.
Pricing: Three packages starting at €990: Foundation, Advanced, Expert.
Consulting is generally eligible for BAFA funding. Depending on location, the government covers 50 to 80 percent of the costs. Learn more about BAFA funding on this page.

How We Support Companies with Their Marketing Strategy

Experienced Experts Guide Your Online Marketing Strategy

Analyze the existing online marketing strategy
Define and research goals, target groups, and markets
Define the marketing strategy
Plan campaigns & media
Implement the measures
Controlling and adjustment as needed

Use BAFA Funding for Your Business

German BAFA subsidies for SMEs

Charismarcom is a BAFA-listed consultant – get in touch with us.

BAFA Funding for SMEs

Up to 80% Subsidy

Consulting costs for SMEs can be subsidized by the government with up to 80% funding. This is possible under the BAFA funding program for SMEs. We are listed with BAFA as a certified consulting firm.

Free Check for SMEs

Who Is Eligible for Funding?

Up to €2,800 in government funding is available for German SMEs. Does your company qualify as an SME and therefore as eligible under the BAFA guidelines? We’ll check this for you. Schedule a free consultation with our funding advisor.

A no-obligation consultation call?

In 30 minutes, we'll assess your marketing strategy.

We review your current marketing strategy and show you where the biggest levers lie in 2026. Together we'll find out whether Charismarcom is the right partner for you. We listen — without the clock running in the background.

Request a Consultation

Why Does a Marketing Strategy Make Sense?

The Online Marketing Strategy Defines Goals and Measures

Companies are feeling rising competitive intensity, digital disruption, and changing buying processes. A modern marketing strategy focused on online marketing creates priorities, budget clarity, and focus. It reduces wasted spend and increases the efficiency of marketing investments.

Anyone who wants to reach their goals must reach people. We help companies translate their marketing goals into media and ideas — with a smart marketing strategy — that reach and move their target audiences.

What Does a Marketing Strategy Include?

A professional marketing strategy consists of 6 clearly defined building blocks:

Analysis of market, competition, and target groups
Definition of positioning and brand promise
Setting strategic goals and KPIs
Selection of relevant channels and touchpoints
Budget and resource planning
Implementation roadmap

Every building block is an integral part of the marketing strategy and is documented and made measurable.

What Phases Does a Marketing Strategy Include?

Your Marketing Strategy Should Proceed in 5 Phases

1. Analysephase

Gathering market, competitive, and customer data. Assessing current marketing performance.
What matters most to you? What specific characteristics of your company and target audience need to be factored in?
2. Strategiephase

Defining target groups, positioning, and strategic goals. Developing clear fields of action. What sets you apart? Which ideas, stories, messages, and more should be carried forward?
3. Planungsphase

Prioritizing measures, budgeting, and scheduling. Deriving concrete programs.
4. Implementierungsphase

Implementing the defined measures with clear responsibilities: using the insights from the previous steps, we develop a suitable corporate design and compelling media.
5. Controllingphase

Measuring KPIs, evaluating goal achievement, and continuously optimizing the marketing strategy.

Translating Marketing Strategy into Campaigns

We develop creative campaigns in copy, graphics, and motion. We find clear visuals and messages that show how your offering helps your customers. Together, we develop strategies that hit your customers’ pain points.

Update or Develop a New Marketing Strategy?

Criteria for Reviewing Your Online Marketing Strategy

A marketing strategy should be updated when:

Market conditions change significantly
New target groups are being reached
Digital channels gain in importance
Revenue targets are not being met
A rebrand or internationalization is planned

A complete redevelopment makes sense if no documented marketing strategy exists yet, or if there are strategic inconsistencies.

What Does a Marketing Strategy Cost?

To meet the varying requirements and project sizes of our clients, we offer flexible, tiered packages for developing a marketing strategy.

1. Foundation Package: Marketing Strategy

Audit of the existing strategy
Analysis of company and marketing goals,
Development of a concept (positioning, channels)

from €990

2. Advanced Package: Marketing Strategy

Audit of the existing strategy,
Analysis of company and marketing goals,
Market and competitive analysis,
Development of an in-depth marketing strategy (positioning, claims, channels, further strategy elements)
Prioritized roadmap

from €1,990

3. Expert Package: Marketing Strategy

Comprehensive marketing strategy:
Audit of the existing strategy,
Analysis of company and marketing goals,
Market and competitive analysis,
Development of a marketing persona
Development of an in-depth marketing strategy (positioning, claims, channels, detailed marketing mix planning)

from €2,990

Client Projects

Our Marketing Strategy References

Charismarcom is a specialized agency for marketing strategy, supporting small and medium-sized businesses with analysis, concept development, and implementation. We work in a structured, data-driven, and goal-oriented way. The Charismarcom team brings methodical experience, an outside perspective, and genuine enthusiasm for online marketing. With Charismarcom, you achieve your goal of implementing a successful marketing strategy.

Selected Marketing Strategy Projects

Marketingstrategie 2026 entwickeln, Kontakt

Individuelle Marketingstrategie 2026 entwickeln

Mit dieser 10-Schritte-Checkliste wird 2026 zu Ihrem erfolgreichstem Marketingjahr! Sie haben ein großartiges Produkt, großartige Mitarbeiter und noch großartigere Ideen, wie Sie Kunden helfen können?

Marketingstrategie: Marketingpersona entwickeln

Leitfaden: Marketing Personas erstellen – und fürs KI Prompting verwenden

Marketing Personas sind ein Werkzeug und eine Methode, um Ihre Kunden besser zu verstehen. Denn diese fiktiven Charaktere repräsentieren typische Kunden, basierend auf Marktforschung und

Webseite Annakolleg| Referenz Agentur Charismarcom

Case Study: Onlinemarketing inkl. Strategie, Web und Print fürs Annakolleg

Die Erfolgsformel der neuen Onlinemarketingstrategie im Annakolleg: Entwicklung von neuen Medien und Inhalten dank der Marketing Persona Methode. Mithilfe der fiktiven Kundin “Johanna” repräsentierten wir

Corporate Refresh und Marketingkampagne für WALO – TL GmbH

Case Study: Marketingstrategie für den B2B Mittelstand

Diese Situation kennen viele Mittelständler: Ein neu entwickeltes Produkt wird erfolgreich am internationalen Markt angenommen, die Produktion nimmt Fahrt auf und soll skaliert werden. Nun

Marketingkampagne für Certus Software

Case Study: Blitzdingsen im Onlinemarketing

Eine Werbekampagne für Datenlöschungssoftware? »Men in Black«und das Auslöschen von Erinnerungen durch Blitzdingsen inspirieren unsere Marketingkampagne für Certus Software…

Request Online Marketing Consulting Now

Want to revise or realign your marketing strategy? Tell us what you need. We'll get back to you within 24 hours.

Send Request Check BAFA Consulting Funding

Your go-to contact

Kirsten Meisinger

As a digital marketing expert with 20 years of experience, I help mid-sized companies make the most of online marketing. Together with my team, I help businesses use online marketing efficiently, quickly, and in compliance with legal requirements — with AI support if desired.

As a speaker and trainer, I also run workshops and speak at international events such as OMR, Bits & Pretzels, Latitude59, bitkom Akademie and many others.

Learn more about me on my LinkedIn-Profil.